When was the last time you gave something to someone without the thought of getting something in return? How did it make you feel? Pretty good, right? Imagine giving your business services or products to your customers.
Retail stores learned long ago about the power of the “loss leader”, a product that is sold at a greatly reduced price in order to encourage other sales or visits to the store. Although the product was not given away, the lower price attracted additional customers.
We all know how the current economy has affected businesses, making ongoing advertising and marketing efforts challenging. Maybe now is a perfect time to start giving. Here are “3 FREE Tips To Help Your Business Grow”:
- Give your knowledge: Establish yourself as an expert in your field by writing articles, blogs, ezines, newsletters, and by participating in forums. If writing isn’t your strong point, work with a virtual marketing assistant who can take your ideas and put them on paper. Always proofread!
- Give your time: I know it’s difficult to run a small business and have any time left over for others, but try to find a way to participate in your community, through local business associations and volunteer organizations. You may be able to provide help in your area of expertise, further establishing your credential, or you may find that your volunteer efforts are warmly received by a whole social network. Find activities that you enjoy and don’t look for what you may “get” out of your participation. Concentrate on what you can give.
- Give your services or products: Everyone likes to get something for FREE! A free energy-saving lightbulb with a new lamp purchase, buy one-get one free, free fill-up with every 5 oil changes. Giving away items or services builds excitement, promotes product awareness and encourages customer loyalty.
Make a practive of giving – you will find that good things happen when you least expect them to.
